{"id":5478,"date":"2026-02-09T10:43:21","date_gmt":"2026-02-09T09:43:21","guid":{"rendered":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/?p=5478"},"modified":"2026-02-10T14:45:39","modified_gmt":"2026-02-10T13:45:39","slug":"ambachtelijk-bedrijf-drukkerij-2","status":"publish","type":"post","link":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/artikelen\/ambachtelijk-bedrijf-drukkerij-2\/","title":{"rendered":"Ambachtelijk bedrijf (Drukkerij)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0%;--awb-padding-left:0%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1312.5px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Situatie \/ Probleem<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Drukkerij Vermeer was een begrip in de regio, maar concurrentie uit online printshops vrat aan de omzet. De eigenaar wilde geen prijsvechter worden, maar wist niet hoe hij zich kon onderscheiden. \u201cIedereen kan drukken,\u201d zei hij, \u201cmaar niet iedereen maakt iets dat blijft.\u201d<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Aanpak \/ Oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Hij besloot zich te specialiseren in \u2018druk met emotie\u2019: geboortekaarten, trouwuitnodigingen, afscheidsdrukwerk. Ze voegden adviesgesprekken toe over papier, kleur en vorm. Daarnaast kocht hij een kleine lasergraveermachine om kaarten te personaliseren met namen of logo\u2019s.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Resultaat &amp; Les<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>De drukkerij vond een nieuwe niche en klanten kwamen van verder weg dan ooit.<\/p>\n<p><em>Les<\/em>: Innovatie is niet altijd nieuw bedenken, maar beter inspelen op wat mensen \u00e9cht voelen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,1],"tags":[17],"class_list":["post-5478","post","type-post","status-publish","format-standard","hentry","category-innovatie-2","category-artikelen","tag-business-cases"],"_links":{"self":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/comments?post=5478"}],"version-history":[{"count":1,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5478\/revisions"}],"predecessor-version":[{"id":5479,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5478\/revisions\/5479"}],"wp:attachment":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/media?parent=5478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/categories?post=5478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/tags?post=5478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}