{"id":5611,"date":"2026-02-10T10:05:37","date_gmt":"2026-02-10T09:05:37","guid":{"rendered":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/?p=5611"},"modified":"2026-02-10T14:45:38","modified_gmt":"2026-02-10T13:45:38","slug":"bouwbedrijf-badkamer-en-woningrenovaties-particuliere-markt","status":"publish","type":"post","link":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/artikelen\/bouwbedrijf-badkamer-en-woningrenovaties-particuliere-markt\/","title":{"rendered":"Bouwbedrijf (badkamer- en woningrenovaties particuliere markt)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0%;--awb-padding-left:0%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1312.5px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Situatie \/ Probleem<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Ze verkochten \u201crenovaties op maat\u201d, maar elke klant vroeg andere tegels, andere leveranciers, andere volgorde. Alles werd maatwerk en daardoor liep de planning in de soep. Winst verdween in herstelwerk en gedoe. De eigenaar dacht: \u201cDit is nou eenmaal de markt.\u201d Dat is vaak code voor: we durven onze propositie niet te kaderen.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Aanpak \/ Oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Ze hebben drie vaste pakketten gemaakt: Basic, Comfort en Premium. Elk pakket had vaste keuzes in materialen, duidelijke doorlooptijd (\u201c5 werkdagen in huis maar gewoon kunnen douchen\u201d), en een vaste all-in prijs. Afwijken k\u00f3n nog steeds, maar tegen meerprijs en langere levertijd. Belangrijk: ze leerden \u201cnee\u201d zeggen tegen onlogische, klantbedachte combinaties die hun proces slopen.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Resultaat &amp; Les<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Minder uitloop, minder ruzie, minder herstelkosten. En klanten waren vaak opgelucht dat ze gewoon konden kiezen in plaats van alles zelf te moeten verzinnen. Les: een propositie is niet \u201calles kan\u201d. Een propositie is: \u201cdit is hoe wij het goed, voorspelbaar en stressvrij kunnen leveren.\u201d Structuur verkoopt rust. Rust verkoopt beter dan creativiteit.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,1],"tags":[17],"class_list":["post-5611","post","type-post","status-publish","format-standard","hentry","category-propositie","category-artikelen","tag-business-cases"],"_links":{"self":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/comments?post=5611"}],"version-history":[{"count":1,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5611\/revisions"}],"predecessor-version":[{"id":5612,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5611\/revisions\/5612"}],"wp:attachment":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/media?parent=5611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/categories?post=5611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/tags?post=5611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}