{"id":5617,"date":"2026-02-10T10:07:03","date_gmt":"2026-02-10T09:07:03","guid":{"rendered":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/?p=5617"},"modified":"2026-02-10T14:45:38","modified_gmt":"2026-02-10T13:45:38","slug":"fysiopraktijk-met-trainingsstudio","status":"publish","type":"post","link":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/artikelen\/fysiopraktijk-met-trainingsstudio\/","title":{"rendered":"Fysiopraktijk met trainingsstudio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0%;--awb-padding-left:0%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1312.5px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Situatie \/ Probleem<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>De praktijk verkocht losse behandelingen (\u201ckom langs als je last hebt\u201d). Mensen kwamen, voelden zich beter, en verdwenen weer. Er zat geen langetermijnwaarde in. De eigenaar baalde: \u201cWe helpen ze echt, maar we bouwen geen relatie.\u201d Cashflow was grillig.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Aanpak \/ Oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Ze maakten een propositie rond traject, niet sessie. Het heette niet meer \u201cfysio\u201d, maar \u201c12 weken pijnvrij werken\u201d. Intake + behandeling + krachttraining + houding check op werkplek. E\u00e9n prijs voor het totaal. De boodschap: \u201cWe fixen je klacht \u00e9n zorgen dat hij niet terugkomt tijdens je werk.\u201d Vooral interessant voor mensen met rug-\/nekklachten door kantoorwerk.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Resultaat &amp; Les<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Mensen zagen ineens de waarde van \u2018blijvend pijnvrij\u2019 in plaats van \u2018even kraken\u2019. Ze bleven langer klant, en de praktijk kreeg voorspelbare inkomsten. Les: als je in losse uren denkt, verkoop je uren. Als je in uitkomst denkt, verkoop je resultaat. Een propositie op resultaat voelt duurdere maar geeft veel meer klantwaarde \u2013 en dat kun je uitleggen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[44,1],"tags":[17],"class_list":["post-5617","post","type-post","status-publish","format-standard","hentry","category-propositie","category-artikelen","tag-business-cases"],"_links":{"self":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/comments?post=5617"}],"version-history":[{"count":1,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5617\/revisions"}],"predecessor-version":[{"id":5618,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5617\/revisions\/5618"}],"wp:attachment":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/media?parent=5617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/categories?post=5617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/tags?post=5617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}