{"id":5623,"date":"2026-02-10T10:08:34","date_gmt":"2026-02-10T09:08:34","guid":{"rendered":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/?p=5623"},"modified":"2026-02-10T14:45:38","modified_gmt":"2026-02-10T13:45:38","slug":"lokale-installateur-zonnepanelen-warmtepompen","status":"publish","type":"post","link":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/artikelen\/lokale-installateur-zonnepanelen-warmtepompen\/","title":{"rendered":"Lokale installateur (zonnepanelen, warmtepompen)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0%;--awb-padding-left:0%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1312.5px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Situatie \/ Probleem<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Ze positioneerden zichzelf als \u201cduurzame installateur\u201d. De markt zit vol \u201cduurzame installateurs\u201d. Klanten zagen geen verschil en kozen vaak de goedkoopste. Daardoor voelde de eigenaar: \u201cWe worden gezien als commodity.\u201d Hij vond dat oneerlijk omdat hij juist netjes werkte, rommel opruimde en nazorg bood.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Aanpak \/ Oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Hij draaide de propositie naar \u201cWij zorgen dat jij nooit achteraf gezeur hebt met garantie, inspectie en subsidie.\u201d Ze verkochten niet alleen installatie, maar ook papierwerk-afhandeling en controle op subsidievoorwaarden. Inclusief een map en foto\u2019s voor verzekeraar\/inspecteur. Dat werd een compleet pakket.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_10);border-color:var(--awb-custom_color_10);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:5px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography2-line-height);\">Resultaat &amp; Les<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Klanten kwamen minder voor \u201cde goedkoopste prijs per paneel\u201d en meer voor \u201cgedoevrij geregeld\u201d. Dat past bij drukke eigenaren die niet zitten te wachten op technische ellende. Les: voor veel klanten is \u2018geen gedoe\u2019 belangrijker dan \u2018het beste product\u2019. Als je dat snapt, kun je je propositie daarop richten en uit de prijzenoorlog blijven.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,1],"tags":[17],"class_list":["post-5623","post","type-post","status-publish","format-standard","hentry","category-propositie","category-artikelen","tag-business-cases"],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/comments?post=5623"}],"version-history":[{"count":1,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5623\/revisions"}],"predecessor-version":[{"id":5624,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/posts\/5623\/revisions\/5624"}],"wp:attachment":[{"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/media?parent=5623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/categories?post=5623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationaalgroeiplan.nl\/kennisbank\/wp-json\/wp\/v2\/tags?post=5623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}